Steve Gibson has always had a passion for cannabis and a desire to revive his family farm in Western Pennsylvania. He just didn’t know yet that these two desires would perfectly align. In 2018, Steve was living and working in Los Angeles with his wife, Rebecca. He was thriving as a sales executive, but he always had dreams for the Gibson farm in the back of his mind. The passing of the 2018 Farm Bill opened the door to grow hemp on the 200-acre farm, and instantaneously, both Steve and his father, Joe, knew in their heart of hearts that this was the future of their farm and family. In March of 2020, Steve and Rebecca relocated back home to Western Pennsylvania in order to build PENN’S CHOICE. Steve oversees manufacturing and sales, as well as assists with the grow operations. His dreams finally have come true in that he has revived his family farm in a sustainable way that not only helps his family, but also his community. 

Rebecca Zaccard Gibson may have married into the Gibson family, but she is now an integral part of both the family and the business. Fellow founding member of PENN’S CHOICE, Rebecca oversees day to day and administrative operations, as well as all marketing efforts. She loves the marketing side of the business because through the various mediums, she’s able to bring the authenticity of the Gibson family and Penn's Choice to the public. Formerly a corporate sales director based out of Los Angeles, and currently a sports host for the Green Bay Packers, and professional astrologer, author, and speaker, Rebecca juggles it all. The move to Western PA and jump into plant medicine and entrepreneurship may seem a strange one on the surface. However, if you know Rebecca, it actually makes a lot of sense. She has always had a passion for people, whether through bringing a little light to their day or by sharing practices that can help bring more flow to their lives. Rebecca may not have expected to find herself running a hemp brand in rural Pennsylvania, but her passion and purpose have aligned, and she’s exactly where she’s meant to be. 

For Joe Gibson, the term hard-worker doesn’t do him justice. Infamous for putting in half days (which is 12 hours to Joe!), this 7th generation farmer always has his boots on, much to the chagrin of his wife, Betsy Gibson. Joe is our Chief Growing Officer, and he has the resume to deserve it. With the work ethic of his father, and the entrepreneurial spirit of his son, Steve, Joe is the driving force behind all grow operations. He is also the owner of Gibson Builders, and so he has used his construction background to transform the farm buildings to handle the hemp harvest. He has changed his focus from decades of animal feed cultivation to creating the ideal environment for a thriving hemp crop. He oversees the harvesting, slow-curing, trimming, and storing of all PENN’S CHOICE premium hemp. He is passionate about the farm that has been in his family for generations, so he is committed to sustainable farming practices that will leave the soil richer for the generations to come.